EXCEL SOLUTIONS
Creative Agency Reimagined
Project Concept Label
FRAMER, UI/UX Design, Website
Project Type
THE CHALLANGE
Excel Solutions had a solid product but a blurry map. They are experts at setting up IT infrastructure for big players like universities, but they hit a wall when trying to crack the broader UK market. They couldn't pin down their Total Addressable Market (TAM). They knew they could help big institutions with their connectivity, but they didn't know how to find the specific decision-makers who were ready to buy. They needed a way to stop guessing and start talking to the right people.
THE METHOD
To start off the campaign, I looked at where they were already winning. They had a great track record with universities, so we started there. But then I spotted a bigger opportunity. The UK workforce was shifting. People weren't just working from home or the office anymore, they were working from "somewhere else."
So I pivoted the strategy. We targeted large co-working spaces and educational hubs that absolutely need perfect connectivity to survive. We built a prospect list based on these high-demand venues where "IT signals" and uptime are the entire business model
IMPACT
The pivot paid off. We didn't just get replies; we booked meetings with people who actually had a problem to solve. By focusing on businesses that sell connectivity—like co-working spaces and campuses, we opened up a completely new revenue stream for Excel Solutions. We filled their pipeline with qualified leads and closed deals with companies that were desperate for better infrastructure. It turned a cold market into a consistent source of new business.
TOTAL PROSPECTS REACHED IN ADDRESSABLE MARKET
//
0
0
Reply Rate
//
0.0%
0.0%
Positive Reply Rate
//
