You know how the Architect in Inception builds a world where an idea takes root? That feeling has always driven me. I actually started out as a video editor and graphic designer building visual worlds for brands. But I was also getting my MBA and really loved the business side of things. So discovering the Go-to-Market space in late 2023 was a massive lightbulb moment. It honestly just clicked. I realized I could take that exact same architect mindset and use it to build growth systems. It's the perfect way to blend my obsession with building things and my love for marketing.